Jim Yaghi’s Pay-Per-Click Domination

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What’s all the buzz about?  Well Mike Dillard of Magnetic Sponsoring is going to release a new video training course on pay per click (PPC) advertising specifically for the network marketer.  This video training series was created by Jim Yaghi, a protoege of Mike Dillard’s.

Jim started out in network marketing and figured out if he was going to be successful, he was going to have to figure out a way to create his own leads, he had to generate a lot of them, and he needed some way to fund his marketing.  Jim discovered PPC advertising on Google and through trial and error and constant split testing, he succeeded.  Jim is now the #1 affiliate for Magnetic Sponsoring!  Mike has now hired Jim to do all the PPC advertising campaigns for Magnetic Sponsoring.

Jim Yaghi - The PPC Dominator

What better person to do teach on this training than someone who has been in the trenches and continues to practice what he preaches.  And what makes this course so powerful is that the techniques that Jim teaches are specifically geared to network marketers.  Now Perry Marshall’s stuff is great and was what introduced me to the world of Google AdWords.  But once you are ready to put a campaign together, as a network marketer, you are on your own baby!  Jim eliminates all that confusion and shows you step-by-step how to set up your ads and campaigns to target network marketers and MLMers.  And he also goes into why he does things the way he does.  Google is always changing to provide a better experience for Google searchers, to provide a better product/service for advertisers, but most of all to provide more profit for Google.  As a result, Google is always changing how it’s ads get served up, what are the criteria for ad positioning, minimum bid criteria, etc.  So if you don’t know why you are doing something and Google changes something on you, you won’t know what to do.  But with Jim’s approach with his explanation for his techniques, you will be able to adapt and thrive when Google changes things up, which they inevitably will.

Pay Per Click Domination

I was privileged to be one of the original beta group that got a pre-release version of the course. The course consists of a series of 14 online video, 3 pdf format resources, and 2 recorded question and answer calls. As I mentioned before, the videos are very detailed and take you step-by-step through the process of developing a successful and profitable Google ad campaign. And you don’t have to be a techie to understand what Jim goes through. He assumes no previous knowledge so everything is covered. The format of the videos is the tutorial followed by a hands on workshop where you do the steps that Jim has just taught you. By the time you finish the course, your specifically targeted Google ad campaign is ready for launch.

Video Series

I.  Preparing To Advertise

Video 1:  Introduction:  The Sales Funnel.  Jim goes through the parts of an effective internet selling system which includes a lead generation page, a sales letter, an auto responder, and a funded proposal product.

Video 2:  The Perfect Prospect.  Jim gives you a series of questions to ask yourself regarding the perfect prospect for your business and to help you figure out who your target market is.  He then explains the marketing relationship you will develop with this prospect and how.  This section is critical for creating a targeted Google ad campaign.

Video 3:  Domain Names:  Getting Your Internet Street Address.  Jim provides some great tips on choosing the best domain name for your internet network marketing business.

Video 4:  Landing Pages:  How to Create a Welcome Mat that Turns Visitors into Friends.  Jim explians the purpose behind a landing page and the key parts of a landing page.  Jim then helps you put together your landing page.

II. AdWords Concepts

Video 5:  Introduction to Pay Per Click Marketing.  This is the basics of pay per click advertising.

Video 6:  Getting a Hang of the Basics:  How to Setup Your Google Account for the First Time.  Jim shows you how to setup your Google account and walks you through setting up your first ad and campaign.

Video 7:  The AdWords Command Center:  A Guided Tour of the AdWords Interface.  Jim goes through the AdWords interface and helps you refine your ads.

Video 8:  Targeting Prospects to Capture:  How to Match Keywords to Search Strings.  Jim goes into how to target your prospects with various techniques including using the different keyword and keyword phrase matching options provided by Google.

Video 9:  The 3 Minute Work Day:  How to Use Split-Testing to Slash Click Cost and Boost Returns.  In this video, Jim details how to make your ads more effective and reduce your cost of conversion.  Jim shows you how to do split-testing.  He also outlines a 3-minute routine for you to do every day to tweak your Google ad campaigns to increase ad effectiveness and reduce ad costs.

Video 10:  Finding the Hot Buttons:  How to Write Effective Sponsored Ads.  As the title says, Jim shows you how to write an effective ad.

III.  Increasing Exposure with Keywords

Video 11:  Keyword Reconnaissance:  How to Uncover the “Money” Keyword Terms.  This video really gets into the keywords that are relevant to the network marketer, the “money” keywords.

Video 12:  Keyword Reconnaissance 2:  Tools for Keyword Research.  In this final video, Jim goes into more detail regarding keywords for network marketers.  He also details some keyword research tools that you can use to fine tune your Google ad keywords.

Additional Resources

• The Pain Mind Map.  This diagrams the different pain points experienced by unsuccessful network marketers.  This is a key to effectively targeting your prospects.
• Stage 2:  General Network Marketing Information Queries.  These are the internet searches that someone just starting out researching network marketing or business opportunities on the web would conduct.
• Stage 3:  Queries Specific To Opportunity.  These are the searches that someone further along in their network marketing or business opportunity research would make and would include the particular company name.

Bottom-line, this is a great course that I would highly recommend to other network marketers or MLMers.  If your article marketing, attraction marketing, social media marketing, Web 2.0 strategies are taking too long to get traffic to your offers, look to pay per click advertising.  Mike Dillard built his primary network marketing business almost entirely by leads generated with pay per click ads.  And he is recommending we do the same.  Ann Sieg of the Renegade Network Marketer also mentions that what catapaulted her network marketing business into the stratosphere initially was pay per click advertising.  I would suggest to walk in the footsteps of the leaders that have blazed a trail for us in the internet network marketing field.

If you want access to 2 free videos about PPC Domination and the results that students of this course have been achieving and an interview with Jim Yaghi, you can get it here.  The course is going to be released on Monday January 19, 2009 so if you sign up to get the free videos, you will be sent a reminder when the course is released.  I know this is a shameless plug so I can sell the course to you but the course is incredible and you won’t regret it.  And as is always the case with material from Mike Dillard and Magnetic Sponsoring, you always have a money back guarantee so you have no risk.  Now go get the video and start your PPC Domination!