Apr
30
Pay Per Click Advertising and the Google AdWords Auction
ByIn this extremely informative video, Google’s Chief Economist, Hal Varian, explains how the Google ad auction works and how quality score, bid prices, and the interaction of other advertisers determines your bid price and positioning. Google pay per click is no longer a mystery!
I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.